Keywords: Digital transformation
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2024) 18 (2): 237–251.
Published: 27 November 2023
..., 2017 ; OECD, 2018 ; Osterwalder and Pigneur, 2011 ; Tidhar and Eisenhardt, 2020 ; Vimarlund and Mettler, 2017). The digital transformation of health systems has led to an e-Health ecosystem with solutions that encompass a “wide range of medical informatics applications to facilitate...

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