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Keywords: Disclosure prominence
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2017) 11 (4): 395–411.
Published: 06 November 2017
... with the FDA’s risk communication guidance by presenting a more prominent risk disclosure can affect consumers’ ad evaluation by affecting the DTCA skepticism effects. The current study provides empirical evidence for the importance of the health risk disclosure prominence. Originality/value Because...
