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Keywords: Doctor
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Journal Articles
Decoding the key drivers of medical tourism: the mediating role of promotion strategies and motivation factors in shaping destination choice
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing 1–27.
Published: 23 December 2025
... sector. This study aims to investigate the key drivers attracting medical tourists to this city and examine the mediating role of motivational factors and promotional strategies in shaping their decision-making process. Design/methodology/approach Data were collected from 221 doctors practising...
