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Keywords: Driver analysis
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2012) 6 (4): 291–309.
Published: 23 November 2012
... the sales in a market, are determined based on the results of driver analysis. The resulting models are a combination of both, the results of the time series model and the driver analysis. Time series analysis aims at the investigation of the characteristics of long‐term data. From the methodological...
