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1-6 of 6
Keywords: Drug administration
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Journal Articles
Research on management issues in the pharmaceutical industry: a literature review
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2012) 6 (4): 351–375.
Published: 23 November 2012
... Research work Drug administration In this section, the studies have been analyzed at an aggregate level across the geographical spread and the research methodologies applied. Figures 3 and 4 depict the distribution of the studies over time across geographical zones and the research methodologies...
Journal Articles
Brand salience of OTC pharmaceuticals through package appearance
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2012) 6 (3): 230–249.
Published: 31 August 2012
...' product preferences and choices. Originality/value The study deals with a mostly unexplored issue and provides exploratory insights into the phenomenon. © Emerald Group Publishing Limited 2012 Extrinsic cues Package appearance Over‐the‐counter pharmaceuticals Drug administration Health...
Journal Articles
Prescription drug request and denial
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2012) 6 (3): 200–214.
Published: 31 August 2012
... and friends. A pharmacist. Pamphlets in a doctor's office or waiting room. A doctor. © Emerald Group Publishing Limited 2012 Prescription drug request and refusal Health insurance Physician switching Minority Decision making Medical personnel Drug administration United States of America...
Journal Articles
Drug prescription practices in Brazil: a structural equation model
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2011) 5 (4): 262–278.
Published: 21 November 2011
... research clearly shows that, in the Brazilian context, branding and advertising remain the major influences. Prescription drugs Cost‐benefit ratio Product characteristics Product information Brand and advertising Brazil Drug administration Medicines The diverse forms of economic...
Journal Articles
Prescription loyalty behavior of physicians: an empirical study in India
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International Journal of Pharmaceutical and Healthcare Marketing (2011) 5 (4): 279–298.
Published: 21 November 2011
... Limited 2011 Prescription behaviour Prescription loyalty Pharmaceuticals industry Promotions Drug administration India Doctors For a pharmaceutical company, success depends on judgments or decisions about a company's drugs by physicians, through their evaluation process...
Journal Articles
Ethical issues in the pharmaceutical industry: an analysis of US newspapers
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International Journal of Pharmaceutical and Healthcare Marketing (2008) 2 (3): 163–180.
Published: 05 September 2008
... and editorials with more than twice the number in 2005 than 2004 (271 vs 105) as shown in Table I . Clearly, scrutiny of the industry in newspapers has increased between the two years. Ethics Pharmaceuticals industry Drug administration Health and safety Mass media Newspapers Hardly a day...
