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Keywords: Drug development
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2012) 6 (4): 336–350.
Published: 23 November 2012
... in response to their environment including their emergence, growth, and evolution to date. Findings The authors discuss the drug development process, the role of CROs and outsourcing in clinical research. Pharmaceutical companies began outsourcing research activities to increase their profit margins...

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