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Keywords: Economic
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (1): 97–114.
Published: 19 December 2022
... and coordinated supply chain approach that tackles the political, economic, social-cultural norms, technological and legal factors. Originality/value The authors develop and test a model using macro factors: political, economic, social, cultural, technological and legal factors. This model is relevant...
