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Keywords: Elder care
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2012) 6 (3): 267–278.
Published: 31 August 2012
... sponsor. Long‐term care Pharmaceutical products Nursing homes Long‐term care pharmacy provider United States of America Health care Elder care It is well documented in the literature that the bulk of total health care expenditures in the USA are spent on hospital care. It is also...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2007) 1 (4): 304–317.
Published: 27 November 2007
... Elder care Relationship marketing Even under the best of circumstances, marketing long‐term care services can be challenging (Calhoun et al., 2006). Providers face an escalating variety of challenges including negative publicity, ever increasing legal liability, intense competition...
