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Keywords: Elder care
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Journal Articles
Changing paradigms in the long‐term care market: Perspective of the pharmaceutical industry
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2012) 6 (3): 267–278.
Published: 31 August 2012
... utilization in long‐term care, 22.5 percent versus 7.4 percent in retail/mail (IMS Health, 2010a). Long‐term care Pharmaceutical products Nursing homes Long‐term care pharmacy provider United States of America Health care Elder care It is well documented in the literature that the bulk...
Journal Articles
Senior services: exploring nursing home services for community‐based seniors
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2007) 1 (4): 304–317.
Published: 27 November 2007
... in service provision for CBS than will less innovative nursing homes. Jullet A. Davis can be contacted at: jdavis@cba.ua.edu © Emerald Group Publishing Limited 2007 Nursing homes Elder care Relationship marketing Even under the best of circumstances, marketing long‐term care services...
