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Keywords: Emotion
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Journal Articles
Pharmaceutical advertising practitioners' approach to trust and emotion
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (3): 244–264.
Published: 30 August 2013
... condition, and nature of treatment. Many relied on consumer research to ensure the proper tone to reflect consumers' emotionally‐charged experiences with health issues. While the appropriate use of emotion was often discussed in regards to achieving persuasive outcomes, other comments related...
