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Keywords: Ethical sales behaviour
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (3): 687–749.
Published: 25 February 2025
...Thabang Excellent Mofokeng Purpose This study aims to assess how ethical sales behaviour affects switching costs typology, mediated by trust and moderated by brand affiliation, monthly contributions and the number of dependent beneficiaries in medical schemes in South Africa. Design/methodology...
