... ethical concerns. Originality/value This study contributes to the growing body of literature on influencer marketing in the aesthetic dermatology sector. This study provides new insights into how perceived influencer credibility and consumer BC intersect to influence decision-making in a context...

... Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Health-care service advertising DTCA Ethics Attitude Advertising Physician Information With an increasing dependence on market-based distribution of health-care resources in the USA, spending...

...Avinandan Mukherjee, Yam Limbu; Michael Mackert; Marie Guadagno; Amanda Mabry; Lindsay Chilek Purpose – The aim of this paper is to call for an increased focus on the ethics of direct-to-consumer (DTC) prescription drug advertising. This is important, not only to improve DTC prescription drug...

... Group Publishing Limited 2010 --> Budgets Communication Ethics Diversification Team working Leadership From this well‐researched and thoughtfully prepared text, beginning healthcare managers and students will be introduced to management responsibilities common to healthcare...

...George P. Sillup; Stephen J. Porth Purpose The purpose of this study is to analyze newspaper coverage of ethical issues in the pharmaceutical industry. Design/methodology/approach The top five US newspapers were audited over two years and yielded 376 articles, which appeared as front‐page...

...Charles Bodkin; George Miaoulis Purpose Marketers and health care providers alike have been actively using the internet to provide information and market a wide variety of health care services and products. This study aims to address consumer's perceptions regarding the quality and ethics...