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Keywords: Experiential marketing
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (1): 83–105.
Published: 24 December 2020
... disease. Design/methodology/approach From the perspective of experiential marketing, a multi-method exploratory study was conducted among consumers with type 2 diabetes. The investigation process applied phenomenological interviews, visual projections and consumer diaries to adequately capture...
