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Keywords: Export ventures
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2011) 5 (3): 205–221.
Published: 06 September 2011
... patients. Design/methodology/approach The paper is a synthesis of the literature on export ventures and patient choice to predict a hospital's “export” performance. Findings It is estimated that around 70,000 foreign patients travel each year to the USA to receive inpatient medical care...
