Keywords: Extended TAM
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (1): 38–54.
Published: 02 March 2023
... analysis result that trust has no moderating effect between usage attitudes and purchase intentions. Originality/value This study examines the understanding of customers’ attitude toward using and intention to purchase spillover-effect in health insurance, by integrating the extended TAM theory...

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