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Keywords: Females’ intentions
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Journal Articles
Marketing healthcare services in Jordan: examining the elements influencing women’s intention to get early breast cancer screening
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International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (3): 481–507.
Published: 26 November 2024
...Mohammad Nabeel Almrafee Purpose This study aims to understand the potential influence of several factors that may affect females’ intentions to undergo breast cancer screening (BCS) in Jordan. Design/methodology/approach A positivistic research methodology was used with the aim of gathering...
