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Keywords: Field survey
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Journal Articles
Davood Ghorbanzadeh, Teddy Chandra, Harikumar Pallathadka, A. Abdalmmir Radie, Sharofiddin Sharipov, KDV Prasad
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (3): 647–668.
Published: 08 January 2025
... cues on consumer’s purchase intention and behavior; field survey (460 respondents) and experimental study (188 respondents); regression analysis Popularity heuristics, performance visual heuristics, and user-generated pictures are found to significantly influence tourists’ intention and decision...
