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Keywords: Financial literacy
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Journal Articles
Demand for life insurance and the influence of consumer’s financial literacy, risk aversion and trust
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International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (4): 1142–1163.
Published: 08 May 2025
...Miranda Tanjung; Merry Cahyanti Purpose The purpose of this study is to shed light on the dynamics at play in Indonesia’s life insurance market by analyzing the interplay between key variables like financial literacy, trust and insurance demand. Relevant theories and existing literature...
