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Keywords: Friendliness
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing 1–29.
Published: 22 December 2025
...Sanjaya Singh Gaur; Piyush Sharma; Sheau Fen (Crystal) Yap Purpose This paper aims to explore the interactive impact of doctors’ service behaviours (friendliness, clarity and effectiveness of explanations, responsiveness, respect and emotional support towards their patients) and the patients...
