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1-2 of 2
Keywords: Generation Z
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing 1–18.
Published: 19 March 2026
...Van Khoi Ma; Phan Hiep My Duong; Huynh Cam Tu Nguyen Purpose This study aims to investigate the adoption of active noise cancelling ( ANC ) headphones among Generation Z consumers in Vietnam. Given the increasing risk of hearing loss caused by prolonged exposure to high-volume audio, ANC...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (1): 51–74.
Published: 10 October 2024
... This study is based on an online questionnaire responded by 211 Generation Z individuals from Morocco. Data was collected based on a convenience nonprobability sampling technique, and a partial least squares-structural equation modeling was used to validate the model and test the hypotheses. Findings...
