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Keywords: Generic competition
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Journal Articles
Why brand drugs priced higher than generic equivalents
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2015) 9 (1): 3–19.
Published: 07 April 2015
... of generic competition. Design/methodology/approach – The authors develop a structural demand model and proceed to estimate it using wholesale price and demand data from the years 2000 through 2004. Findings – The results of our analysis reveal that customers have a strong preference for brand...
