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Keywords: Genetic services
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Journal Articles
Genetic services diffusion in the precision medicine ecosystem
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International Journal of Pharmaceutical and Healthcare Marketing (2020) 14 (4): 533–560.
Published: 15 June 2020
...Rodolfo Wadovski; Roberto Nogueira; Paula Chimenti Purpose Genetic knowledge is advancing steadily while at the same time DNA sequencing prices are dropping fast, but the diffusion of genetic services (GS) has been slow. The purpose of this paper is to identify GS diffusion drivers...
