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Keywords: Genomics
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Journal Articles
A consumer adoption model for personalized medicine: an exploratory study
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2014) 8 (4): 371–391.
Published: 28 October 2014
.... Because many diseases may present themselves differently (Aldridge, 2000), patients often “respond in different ways to the same medication” (Wood, 2003). The past decade has seen increased focus on pharmacogenetics/genomics to use drugs based on individual patient genotypes (Roses, 2000a ; 2000b). While...
