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Keywords: Global issues
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2016) 10 (2): 230–231.
Published: 06 June 2016
...Dennis Pitta Global issues Pharmaceutical marketing It is easy to say that the pharmaceutical industry, or Big Pharma, is unique. It is easy to say because without data, anything one might say about the industry might be believed. That is one of the problems in discussing pharmaceutical...
