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Keywords: Global pandemic
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Journal Articles
Information sources and adoption of vaccine during pandemics
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2014) 8 (4): 357–370.
Published: 28 October 2014
... and the intention to get vaccinated. Findings – Our study finds that mass media and personal sources of information simultaneously impact perceived threat from disease (attitude) and the intention to get vaccinated during a global pandemic. Personal information sources are more effective than mass media...
