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Keywords: Globalization
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2016) 10 (3): 234–257.
Published: 05 September 2016
... are identified and research agenda is proposed. Findings It is observed from review that the pharmaceutical sector is not widely researched in developing countries because of many complexities in this supply chain. The share of pharmaceutical firms in the global market is also not very significant. Based...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (1): 58–74.
Published: 29 March 2013
... Globalization Organizational processes The major barriers for small size firms to internationalize their operations are knowledge for initiating exports, top management commitment (Palumbo, 1996 ; Reuber and Fischer, 1997) and superior products, service quality and technology (Westhead et al...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2012) 6 (4): 336–350.
Published: 23 November 2012
... years, an increasing number of clinical trials have shifted from academic medical centers, to community‐based practices, to global sites in different countries. Contract research organizations (CROs) are service organizations that provide research and support services to pharmaceutical, biotechnological...

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