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Keywords: Grounded theory
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Journal Articles
Consumer behaviour towards pharmaceutical products: a model development
Available to PurchaseChuo Yew Ting, Mazlan Bin Ismail, Hiram Ting, Salmah Binti Bahri, Affarizan Bin Sidek, Siti Fatimah Bt Idris, Robin Tiow Heng Tan, Sareh Safwan Bin Abu Seman, Mogan Ram A_L Sethiaram, Mohd Hazwan Bin Md Ghazali, Qin Hui Lim, Mohamad Soliheen Bin Mohd Zaki, Mohammad Shamil Bin Sohot
International Journal of Pharmaceutical and Healthcare Marketing (2019) 13 (3): 387–402.
Published: 14 June 2019
.../methodology/approach Drawing upon the grounded theory approach, in-depth interviews and analysis on the basis of theoretical saturation were conducted. Enumerators, trained to perform interviews, the transcription and content analysis, sampled 120 Malaysian consumers in the first phase and 40 in the second...
Journal Articles
Nobody understands me! The need for empathy: Exploring the mind-set of consumers with medical problems
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2018) 12 (2): 146–157.
Published: 06 June 2018
... by the current research. Omer Topaloglu can be contacted at: otopaloglu@fdu.edu 10 05 2017 15 02 2018 23 03 2018 26 03 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Satisfaction Empathy Grounded theory Medical problems...
Journal Articles
“Infecting” those we care about: social network effects on body image
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2016) 10 (3): 323–338.
Published: 05 September 2016
..., including social media campaigns, as preventative healthcare to reduce the risk of the spread of eating disorders and promote psychological health of at-risk young adults. Social network Social media Contagion Grounded theory Eating disorders Body image According to the Center...
