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Keywords: HBM and TRA
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (3): 481–507.
Published: 26 November 2024
... this study, the author adopted a model that was based on the constructs of the HBM and TRA. The study’s findings indicated a significant influence (B = 0.264, p = 0.000) of attitudes on the intention to undergo BCS. The outcome of the study showed consistency with the findings of Cui et al...
