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Keywords: Health and medicine
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Journal Articles
The state of the journal: four years of publication
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2010) 4 (4): 309–323.
Published: 23 November 2010
... the outcomes were evidence‐based and patient‐centered services with improved cost effectiveness, efficiency, safety, and quality control. Serials Research work Pharmaceuticals industry Health and medicine It is now four years since Emerald Publishing launched the International Journal...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2008) 2 (4)
Published: 21 November 2008
... © Emerald Group Publishing Limited 2008 --> Behaviour Health and medicine Information searches Internet “Do mergers and acquisitions create shareholder wealth in the pharmaceutical industry?” Mahmud Hassan, Dilip K. Patro, Howard Tuckman, Xiaoli Wang Vol. 1 No. 1...
Journal Articles
Value‐driven consumer e‐health information search behavior
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2007) 1 (2): 128–142.
Published: 03 July 2007
... communicate whether a site is reputable. Thirdly, consumers should remember to communicate with doctors or medical professionals openly about web site usage as a means of obtaining health care information. © Emerald Group Publishing Limited 2007 Information searches Health and medicine...
