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Keywords: Health apps
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2026) 20 (1): 169–192.
Published: 26 August 2025
... (Law of the Republic of Indonesia, Number 17 of 2023). Factors such as the availability of 24-h doctor consultations, integrated features and collaboration with official health institutions are the main reasons for the increasing popularity of health apps in Indonesia (Baudier et al., 2021...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2024) 18 (2): 237–251.
Published: 27 November 2023
...Natália Lemos; Cândida Sofia Machado; Cláudia Cardoso Purpose The rapid advancement of technology has transformed the health-care industry and enabled the emergence of m-Health solutions such as health apps. The viability and success of these apps depends on the definition of a monetization model...
