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Keywords: Health e-mavens
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing 1–25.
Published: 28 November 2025
... and consumers’ body compassion ( BC ) in shaping responses to health e-mavens, social media influencers who disseminate health-related content. This study is grounded in parasocial relationship ( PSR ) and source credibility theories to understand how perceived influencer traits foster trust and behavioral...
