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Keywords: Health management
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (1): 107–138.
Published: 12 September 2024
...-create value with service providers and other customers. This idea is gaining traction in health care. These days, patients are no longer passive recipients of health-care services; rather they have started taking proactive roles in their self-health management. This study aims to understand...
