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Keywords: Health risk disclosure
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2017) 11 (4): 395–411.
Published: 06 November 2017
... of health risk disclosure could be one of such strategies. Social implications The FDA’s industry guidance for DTCA risk communication suggests that the location of risk information in the ad may play an important role in determining its prominence. However, little is known about how complying...
