... in healthcare/pharmaceutical management. Originality/value A study on research of management issues in the pharmaceutical industry across the world has perhaps not been conducted in the recent past: this paper fills part of that gap. Pharmaceuticals industry Management issues Health services sector...

... services sector Cross‐cultural studies Packaging materials The health care industry is different from many other markets (Kay, 2007), and current societal changes only serve to highlight its distinctive nature. Life expectancy is increasing, consumers are showing more interest in their health...

... to believe that the drug might be useful for an indication not approved by the FDA. This situation is particularly current with cancer drugs (Berenson, 2008). © Emerald Group Publishing Limited 2010 Pharmaceuticals industry Relationship marketing Health services sector Marketing strategy...

... will investigate the relationship between e‐detailing and traditional detailing and whether e‐detailing is intended to replace traditional detailing. Internet marketing Pharmaceuticals industry Buyer‐seller relationships Health services sector In the USA, nearly all pharmaceutical companies have...