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Keywords: Health-care institutions
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Journal Articles
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2024) 18 (2): 169–197.
Published: 27 November 2023
... collected, and it was found that employee service quality is the most important dimension affecting servicescape, followed by functionality and spatial layout. Thus, health-care institutions should focus on these factors to keep their customers satisfied. Originality/value Past studies have focused...

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