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Keywords: Health-care institutions
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Journal Articles
Davood Ghorbanzadeh, Hitmi Khalifa Alhitmi, Shahzad Ahmad Khan, Teddy Chandra, Mohammad Haroun Sharairi, KDV Prasad
International Journal of Pharmaceutical and Healthcare Marketing (2025)
Published: 30 September 2025
... and robotic process automation, and employee performance in Iran’s health-care institutions, specifically analyzing the mediating effects of perceived ease of use, innovative work behavior and skills enhancement. This study offers empirical insights from Iran, a context characterized by developmental...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2024) 18 (2): 169–197.
Published: 27 November 2023
... collected, and it was found that employee service quality is the most important dimension affecting servicescape, followed by functionality and spatial layout. Thus, health-care institutions should focus on these factors to keep their customers satisfied. Originality/value Past studies have focused...
