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Keywords: Health-care management
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2026) 20 (2): 269–292.
Published: 17 October 2025
... This research contributes to the health-care management literature by offering a comprehensive model of sustainable patient loyalty, integrating key theoretical perspectives and validating the relationships between leadership, governance, service quality, patient satisfaction and loyalty. Service quality...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (4): 516–533.
Published: 06 August 2021
... driver of performance (Deloitte, 2016 ; Stanowski et al., 2015). As a result, delivering memorable and positive service experiences to patients becomes a strategic imperative for hospitals (Deshwal and Bhuyan, 2018). There is a growing research interest in PX in the health-care management...
