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Keywords: Health-care service advertising
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (2): 209–228.
Published: 28 February 2023
...Sung-Yeon Park; Gi Woong Yun; Daniel M. Cook; Max J. Coppes Purpose With the increasing dependence on market-based distribution of health-care resources in the USA, spending on health-care service advertisements directly targeting consumers has also increased. Previous research has shown...
