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Keywords: Healthcare marketing strategy
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2024) 18 (2): 325–349.
Published: 01 January 2024
... to achieve a higher quality of life. The purpose of this study is to understand the progress and trends in healthcare marketing strategy (HMS) literature between 2018 and 2022, with a special emphasis on the pre- and post-Covid-19 periods. Design/methodology/approach The authors examine 885 HMS-related...
