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Keywords: Hospital loyalty and patient satisfaction
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Journal Articles
Effect of relationship marketing on hospital loyalty: the mediating role of patient satisfaction
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2022) 16 (3): 337–353.
Published: 05 April 2022
... an important role in creating hospital loyalty and patient satisfaction. For this reason, it is recommended that health institutions adopt relationship marketing practices. Hospital loyalty and patient satisfaction will be ensured through relationship marketing. This will allow the health-care institution...
