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Keywords: IDT
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing 1–20.
Published: 07 July 2026
... economic and hygienic value. Design/methodology/approach The study uses a cross-sectional survey design and a quantitative methodology to investigate the factors influencing the usage of reusable menstrual products (RMPs). The approach, which is based on Rogers’ Innovation Diffusion Theory ( IDT...
