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Keywords: IT support
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2022) 16 (1): 138–154.
Published: 14 December 2021
... business marketing operations that mainly focused on the retention of profitable customers. The purpose of this study is to empirically investigate the impact of marketing strategies (MS), information technology support (IT-S) and knowledge sharing (KS) in the effect of CRM in the pharmaceutical sector...
