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Keywords: Illness perception
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Journal Articles
Rema Lakshmi, Palanisamy Ganesan, Ranjit Mohan Anjana, Muthuswamy Balasubramanyam, Viswanathan Mohan
International Journal of Pharmaceutical and Healthcare Marketing (2014) 8 (4): 392–413.
Published: 28 October 2014
... about diabetes. An interview outline (Table I), developed on the basis of the theoretical framework of illness perception beliefs (Leventhal et al., 1997 , 2003), was used for eliciting information from the participants. As the existing theory was used to provide an initial perspective...
