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Keywords: Individualized medicine
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2014) 8 (4): 371–391.
Published: 28 October 2014
... Consumer Diffusion of innovation Genomics Individualized medicine Personalized medicine Pharmaceutical industry Personalized (or individualized) medicine, which is based on advances in human genomics and proteomics, has been called both a new science and disruptive technology...

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