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Keywords: Information media
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2011) 5 (1): 8–24.
Published: 05 April 2011
... about future information search activities guided by pre‐existing perceptions of the information sources, such as trust in the information sources. Information searches Public health Consumer behaviour Trust Information media The high spending on healthcare is a significant problem...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2009) 3 (1): 46–58.
Published: 03 April 2009
... a consumer is searching for information for self or for somebody else. Consumers are now referring to the internet‐based information sources and not just WOM. © Emerald Group Publishing Limited 2009 Doctors Health services Information media Information retrieval Internet...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2007) 1 (1): 27–42.
Published: 10 April 2007
... study is unique in its focus on examining eHealth code of ethics using guidelines from several prominent online eHealth ethics organizations. Health services Internet Information media Ethics Consumer behaviour United States of America Nowhere has the transfer of power from the marketer...
