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Keywords: Intentions
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (3): 285–295.
Published: 30 August 2013
... as part of their promotional strategy. Given many PGTs are available without a prescription or physician order and the lack of empirical research examining the effects of PGT‐DTC, this paper seeks to examine consumer attitudes, intentions, and behavior in response to a PGT‐DTC ad with and without...
