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Keywords: Intercourse frequency
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2015) 9 (2): 95–117.
Published: 01 June 2015
...Piyush Sharma; M. Krishna Erramilli; Cindy Chung; Bharadhwaj Sivakumaran Purpose – This paper aims to introduce a comprehensive conceptual framework to study the influence of “consumer ambivalence towards contraception” and “intercourse frequency” along with attitudes toward contraception...
