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Keywords: International patients
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Journal Articles
Ishani Patel, Tricia J. Johnson, Andrew N. Garman, Samuel Hohmann, Paola Pescara, Jarrett Fowler, Shabnam Daneshgar
International Journal of Pharmaceutical and Healthcare Marketing (2019) 13 (2): 171–182.
Published: 14 June 2019
...Ishani Patel; Tricia J. Johnson; Andrew N. Garman; Samuel Hohmann; Paola Pescara; Jarrett Fowler; Shabnam Daneshgar Purpose Hospitals catering to the unique needs of international patients often make substantial investments in their international program. Research has yet to evaluate the return...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2018) 12 (4): 486–500.
Published: 01 November 2018
... and cultural needs; alleviating knowledge asymmetry; and moderating the negative impact of the unfamiliar context experienced by international patients. Research/limitations implications The empirically grounded theoretical framework needs to be tested in different contexts for generalization. Practical...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2011) 5 (3): 205–221.
Published: 06 September 2011
...Mona Al‐Amin; Suzanne C. Makarem; Rohit Pradhan Purpose The volume of international patients has been growing in the past 15 years, with developing countries gaining a larger market share. The international patients market is lucrative, given that hospitals may be able to attract an affluent...
