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Keywords: Internet shopper
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Journal Articles
From purely physical to purely online pharmacies: exploring different shopper profiles and discussing some widespread beliefs
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International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (2): 169–181.
Published: 07 March 2023
...Jorge Vera-Martínez Purpose Up until now, some internet shopper profiles based on certain findings have been generally accepted. It is widely believed that internet shoppers tend to be more innovative, less averse to risk, more variety-seeking, more information-seeking, more impulsive and more...
