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Keywords: Involvement
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Journal Articles
Variations in involvement: motivating bystanders to care for senior citizens
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2017) 11 (2): 117–132.
Published: 05 June 2017
... adults; 384 usable responses were obtained. Survey responses were analyzed by level of exposure and involvement in senior care. Findings High-involvement individuals viewed the ads more favorably and exhibited stronger senior caretaking intentions. Low-involvement consumers were less likely to see...
