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Keywords: Jordan
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Journal Articles
Digital integration, knowledge practices and agility: enhancing service quality and health-care delivery in pharmaceutical supply chains
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing 1–21.
Published: 26 May 2026
... ) within pharmaceutical supply chains. This study specifically examines how these mechanisms contribute to improved service quality, patient trust and organizational reputation in resource-constrained health-care contexts. Design/methodology/approach A cross-sectional survey was conducted in Jordan’s...
Journal Articles
Marketing healthcare services in Jordan: examining the elements influencing women’s intention to get early breast cancer screening
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (3): 481–507.
Published: 26 November 2024
...Mohammad Nabeel Almrafee Purpose This study aims to understand the potential influence of several factors that may affect females’ intentions to undergo breast cancer screening (BCS) in Jordan. Design/methodology/approach A positivistic research methodology was used with the aim of gathering...
Journal Articles
The use of supply chain control tower in pharmaceutical industry to create a competitive advantage
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International Journal of Pharmaceutical and Healthcare Marketing (2022) 16 (3): 354–375.
Published: 06 April 2022
... Licensed re-use rights only Jordan Competitive advantage Supply chain management (SCM) Pharmaceuticals manufacturing (JPM) Organizations In the current globalized era, all organizations are working with many suppliers and many customers in different countries; so, they are parts...
Journal Articles
The role of electronic word of mouth (eWOM) and the marketing mix on women’s purchasing intention of children's dietary supplements
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International Journal of Pharmaceutical and Healthcare Marketing (2022) 16 (3): 376–391.
Published: 06 April 2022
... of children's dietary supplements in the Jordanian environment culture context. Design/methodology/approach The data of the research was collected through online and offline questionnaires using a connivance sample of 370 women who have children and live in Amman, the largest city in Jordan. Findings...
Journal Articles
Pharmacy service factors and pharmacy performance: the role of patient satisfaction in community pharmacies
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International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (3): 410–428.
Published: 11 June 2021
... in Jordan and to explore the effect of patient satisfaction on pharmacy performance. Design/methodology/approach Descriptive analytical methodology, with a quantitative approach using survey strategy was applied. The study population represented the whole population of Jordan (2.033 million households...
