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Keywords: LGBTQ
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Journal Articles
LGBTQ-inclusive hospital advertising and purchase intention
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing 1–20.
Published: 04 February 2026
...Ilgım Dara Benoit; Jeffrey Foreman Purpose Using social identity theory, this study aims to examine the impact of education and attitudes toward the LGBTQ (lesbian, gay, bisexual, transgender and queer) community on consumers’ attitudes and behaviours in response to LGBTQ-inclusive hospital ads...
